In 2002, Budweiser aired an unforgettable Super Bowl commercial to pay homage to the victims of 9/11 and their families… and it only aired one time.
This rarely seen tribute commercial starred the iconic and majestic Budweiser Clydesdales. In it, they are bowing in tribute on the 10th anniversary of the tragic event. The NYC skyline and Statue of Liberty can be seen in the background.
The one-minute commercial shows the Clydesdales getting ready with their horse master, leaving the farm, and walking through the countrysides and cities. The beautiful horses grab attention everywhere they go, including from a barber in his shop.
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The trip appears to be long and enduring but the horses showed nothing but determination. They galloped across the Brooklyn Bridge and into a park with the NYC skyline and view of Manhattan behind them. It was spectacular.
After the Clydesdales looked in the direction of where the towers would be, they lifted up their left legs and lowered their heads to pay respect and remember the tragedy of 9/11.
This 9/11 tribute is considered to be one of the best commercial contributes of all time.
The beautiful horses and carriage bring back a nostalgic feeling of American tradition. At the end of the commercial three powerful words ran across the screen: “We’ll never forget.”
Watch the rarely-seen Budweiser Super Bowl commercial honoring those who lost their lives during 9/11 in the video below.
