Dolly Parton’s ‘Playboy’ Publicist Dead At 68 (Left) MusicRow/Jerry Flowers

An iconic veteran industry executive and accomplished pioneer in the publicity of record labels, Jerry Wayne Flowers spent decades making history in the country music industry.

Tragically, Flowers passed away on Monday, November 7th from an undisclosed cause.

Throughout his lengthy career in Nashville, Flowers made waves in a vast number of ways, and became one of the first publicists hired by a record label when he accepted a position at RCA Records in the late 70s.

It wasn’t too long after that when he was presented with an opportunity to make history again and worked alongside Dolly Parton to facilitate her shocking Playboy cover story in 1978 which took the world by storm!

Additionally, Flowers is known for his hand in getting mother-daughter country duo, The Judds, their first recording contract with RCA and is credited with having urged RCA to sign the pair after becoming the label’s manager of country artist development.

According to the funeral home’s website, a celebration of life is set for Saturday, November 12th at 4 p.m. at Williamson Funeral Home.

Watch the video below of Dolly Parton’s interview with PBS Digital.