PBR Releases New Ad Campaign Featuring American Legend

BoggsIsBlue / YouTube

In a new ad campaign with Pabst Brewing Company, baseball legend Wade Boggs demands the truth about the retro mascot, Cool Blue.

Boggs claims that he is the mascot and has been for years. In a courageous, yet hilarious, documentary-style video that was released on YouTube, Boggs stated that he would get justice.

The Hall of Famer recalled walking into a bar in Milwaukee, Wisconsin, where Pabst is headquartered, and seeing a cardboard cutout of Cool Blue. Upon seeing the cutout, Boggs exclaimed that it was him.

However, the bartender told him that it was not him, but a mascot. Boggs decided to investigate and set out to prove that he was Cool Blue. What he discovered during his four-decade investigation shook him to his core.

β€œThe numbers don’t lie,” he said in the video. β€œThat year I went 18 for 44 against Milwaukee. Pabst Blue Ribbon was founded in 1844. Twelve-ounce PBR β€” 12-time All-Star. Over my career in Boston, I had 47 triples β€” Pabst Blue Ribbon alcohol content is 4.7.” Boggs concluded the ad with, β€œIt’s me. Cool Blue is Wade Boggs.”

In addition to promoting the #BoggsIsBlue campaign, the advertisement showcases a Pabst executive expressing discontent about the company overlooking Boggs’s assertions for four decades.

Pabst, the sponsor of the campaign, aims to both generate revenue and introduce a unifying baseball icon to a fresh audience through the advertisement.

At the age of 64, Boggs is renowned for his impressive career in baseball, during which he hit 118 home runs. However, he’s also known for his legendary drinking abilities, particularly the story of him consuming anywhere between 50 and 107 beers on a cross-country flight while playing for the Boston Red Sox.

This tale has become a part of pop culture and was even featured in a 2015 episode of the hit FXX sitcom It’s Always Sunny in Philadelphia, in which Boggs made a cameo appearance.

While the accuracy of the story is still unknown, it’s safe to say that Boggs has earned a place in American folklore, much like the iconic beer brand, Pabst Blue Ribbon.

Fun fact: Pabst Blue Ribbon has been a beloved beer in the United States since 1844, making it one of the oldest American beer brands still in existence.

The brand has a rich history and has won numerous awards, including the blue ribbon for “America’s Best” at the 1893 World’s Columbian Exposition.

Watch The Boggs Is Blue Video Below