Everyone knows that a music video can make or break a single. A good music video allows an artist’s work to get increased exposure, eventually leading to more purchases and streams.
Sometimes, the music video goes on to become just as popular as the song itself. Such was the case for the five videos nominated for Video of the Year at the 2017 ACM Awards.
The majority of the nominated videos beautifully tackled personal and emotional subjects. Chris Stapleton‘s “Fire Away” video focused on the pain of depression, while Miranda Lambert‘s video for “Vice” was all about soul-searching and coming to terms with your past mistakes.
In an interesting move, the video for the CMA-championed mega mashup “Forever Country” was also nominated for the award. Since the CMA has its own awards show, the ACMs’ nomination of “Forever Country” speaks to the immense impact the video had in the past year.
The award for Video of the Year goes to the producer(s), director(s), and artist(s) involved in the video. All of the nominees for Video of the Year were the following:
Chris Stapleton for “Fire Away”
Artists of Then, Now & Forever for “Forever Country”
Tim McGraw for “Humble and Kind”
Kelsea Ballerini for “Peter Pan”
Miranda Lambert for “Vice”
After much anticipation, the name of the winning video was finally revealed.
Drum roll please….the winner of this year’s ACM for Video of the Year is “Forever Country!”
With a total of over 16 million views, “Forever Country” was one of the most popular country music videos of the year. Everyone involved more than earned this award!
Little Big Town‘s Karen Fairchild spoke for all of the artists involved. She was overwhelmed with joy as she delivered her speech and expressed her appreciation for everyone involved in the video. “What a rich heritage we have,” she said.
A huge congratulations to everyone who worked on “Forever Country!”