Understanding The Bud Light Boycott
As you’ve probably seen, many people are boycotting Bud Light at the moment. The boycott started after the brand revealed its partnership with transgender influencer Dylan Mulvaney.
Bud Light sent Mulvaney a customized can with her face on it to celebrate her “365 days of girlhood”
Bud Light also sent Mulvaney a bunch of beer in cans that weren’t customized. Mulvaney posted a video of herself drinking one of the beers.
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A number of celebrities expressed their disapproval of Bud Light’s partnership with Mulvaney. In a now-viral video, Kid Rock responded to the news by shooting into several cases of Bud Light.
“F*** Bud Light. F*** Anheuser-Busch. Have a terrific day,” Kid Rock said at the end of the clip.
— KidRock (@KidRock) April 4, 2023
During a later appearance on Tucker Carlson Tonight, Rich said the Redneck Riviera customers have basically stopped buying Bud Light.
“…our number one selling beer up until a few days ago was, guess what? Bud Light. We got cases and cases and cases of it sitting back there. But in the past several days you’re hard-pressed to find anyone ordering one,” Rich said.
Clydesdale Events Canceled
With the Bud Light boycott ongoing, one Budweiser distributor, Wil Fischer Distributing, canceled all upcoming appearances from the brand’s famous Clydesdale horses. The distributor made the call to do so last week.
Wil Fischer Distributing is located in Springfield, Missouri. KOLR10 cites “safety concerns for their employees” as the reason behind the canceled Clydesdale events.
The outlet reached out to Anheuser-Busch for more details. However, the company has not said anything else about the canceled Clydesdale events as of press time.
KOLR10 went into additional detail in a video report, saying the distributor said the events were canceled because “there were threats against their workers.”
The Budweiser Clydesdales have famously appeared in a number of the company’s Super Bowl commercials. Recently, the horses made their annual appearance at Busch Stadium for baseball’s opening day.
Learn more about the canceled Clydesdale events in the video below.