Kiyoshi Kimura, a Japanese businessman known as the “Tuna King” runs a successful chain of restaurants called Sushi Zanmai, and last Sunday at an auction he purchased a 608-pound bluefin tuna fish for 1.8 million dollars.
“Yes, this is expensive, isn’t it? I want our customers to eat very tasty ones this year, too,” Kiyoshi said, according to an AFP report.
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The purchase of the fish set the new record for the second-highest-priced fish ever purchased at the auction. Of course, Tuna King has the record for the first-highest-priced purchase too. Last year he bought a 612-pound bluefin tuna for 3 million dollars.
Kiyoshi is known for paying top dollar for fish at the first auction of the year in Tokyo. Doing this he says gets his business a massive amount of media attention during the season.
In fact, in the past eight years, Kiyoshi has outbid every single person at the market and with his business being known for having the best of the best, we don’t see him backing out of the bidding war anytime soon.
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The Bluefin tuna fish was caught in the Aomori region in the northern oceans of Japan. These fish normally sell for $88 per kilogram and with this fish weighing 608 pounds, the average price for this fish would be $24,288. Meaning Kiyoshi definitely overpaid to get what he desired. That media attention must be worth the 1.8 million dollar price.