Founder and CEO of WeatherTech, David MacNeil found himself trying to decide if he should put his dog down after it was diagnosed with a life-threatening cancer. He had already lost three dogs due to cancer and as he was looking at his seven-year-old golden retriever named Scout he knew what he had to do.
David said, “There he was in this little room, standing in the corner… and he’s wagging his tail at me. I’m like ‘I’m not putting that dog down. There’s just absolutely no way,” UWMadison reported.
David decided to take Scout to the University of Wisconsin‘s Madison School of Veterinary Medicine, where they performed chemotherapy and radiation treatment on him. Doctors told David that dogs with hemangiosarcoma cancer have a 1% chance of surviving and Scott would probably only live another month, 3 months at the most.
Even with that said, the doctors got to work and within two months Scott’s cancerous tumor shrank 90% compared to its original size and there’s a high chance he’ll beat the cancer very soon. David was so grateful that he paid 6 million dollars for a Superbowl Ad to raise awareness of the veterinary school for saving his beloved dog.
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At the end of the ad, it will be asking people to donate money to the school. So the commercial will not only provide awareness of the school but it will finance treatment for other animals and give the veterinary’s research center more funds to advance medicines and methods of healing. The ad is called “Lucky Dog” and it’s expected to be 30 seconds long and featured during the second quarter of Super Bowl LIV.
Mark Markel, dean of the School of Veterinary Medicine at UW-Madison said in a statement,“This is an amazing opportunity not only for the University, but for veterinary medicine worldwide. So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine. We’re thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too.”