Country music superstar Morgan Wallen has launched a line of underwear inspired by his Tennessee roots in collaboration with Ethika.
Morgan Wallen is on the the biggest names in modern country music which, understandably, makes him a sought-after candidate for brand collaborations. This week, California-based lifestyle brand Ethika dropped a new collection in partnership with the “Last Night” singer called the Morgan Wallen Signature Series.
Ethika, which specializes in undergarments, was founded by professional motorsports rider Travis Pastrana, professional skateboarder Ryan Sheckler, and consultant Malcolm McCassy.
The Morgan Wallen Signature Series contains a variety of items displaying one of two patterns: The first design is a collage of signs from Nashville and from Wallen’s hometown of Sneedville, guitars and a piano, and the signature white and orange checkered pattern of the University of Tennessee.
The second is a simpler design, highlighting a Tennessee-shaped medallion over a black and grey camouflage background.
See the full collection here.
Morgan Wallen’s recent brand collaborations:
The country music superstar is no stranger to creative partnerships and even has a couple brands of his own. In May 2023, Wallen launched Ryl Tea ™, his line of canned sweet tea with no sugar, less than 5 calories per serving, and packed full of antioxidants.
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Most recently, Wallen teamed up with country star Eric Church to purchase outdoor recreation brand Field & Stream. The duo plans to revive the former magazine publication, update the digital platform, create limited edition apparel, and even create a music festival down the road.
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Does everything that Morgan Wallen touches turn to gold? Only time will tell!