Morgan Wallen Partners With Ethika To Create Signature Underwear Line

Ethika / Instagram

Country music superstar Morgan Wallen has launched a line of underwear inspired by his Tennessee roots in collaboration with Ethika.

Morgan Wallen is on the the biggest names in modern country music which, understandably, makes him a sought-after candidate for brand collaborations. This week, California-based lifestyle brand Ethika dropped a new collection in partnership with the “Last Night” singer called the Morgan Wallen Signature Series.

Morgan Wallen / Instagram

Ethika, which specializes in undergarments, was founded by professional motorsports rider Travis Pastrana, professional skateboarder Ryan Sheckler, and consultant Malcolm McCassy.

The Morgan Wallen Signature Series contains a variety of items displaying one of two patterns: The first design is a collage of signs from Nashville and from Wallen’s hometown of Sneedville, guitars and a piano, and the signature white and orange checkered pattern of the University of Tennessee.

The second is a simpler design, highlighting a Tennessee-shaped medallion over a black and grey camouflage background.

See the full collection here

Morgan Wallen’s recent brand collaborations:

The country music superstar is no stranger to creative partnerships and even has a couple brands of his own. In May 2023, Wallen launched Ryl Tea ™, his line of canned sweet tea with no sugar, less than 5 calories per serving, and packed full of antioxidants.


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A post shared by Morgan Wallen (@morganwallen)

Most recently, Wallen teamed up with country star Eric Church to purchase outdoor recreation brand Field & Stream. The duo plans to revive the former magazine publication, update the digital platform, create limited edition apparel, and even create a music festival down the road.


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A post shared by Morgan Wallen (@morganwallen)

Does everything that Morgan Wallen touches turn to gold? Only time will tell!