Dolly Parton Expands Her Brand
In August 2025, country music icon Dolly Parton once again broadened her brand empire by stepping into the wine world. Dolly officially opened Dolly Wines, a boutique wine bar located in Nashville’s bustling Assembly Food Hall at Fifth + Broadway.
The bar offers a curated selection from the brand, alongside seasonal offerings like a house-made sangria and themed cocktails including the “Country Couture” and “Sweet on Tennessee.” A mimosa bar is also available on weekends, catering to both tourists and locals seeking a taste of Dolly’s Southern flair.
The space, nestled within the popular food hall, is marked by signature blue lighting, a sleek bar design, and a prominent photo of Parton holding a bottle of her wine. The wine bar delivers a full experience that reflects Dolly’s signature blend of glamour and charm.
Dolly started her wine label, Dolly Wines, in 2024 in partnership with Accolade Wines, one of the world’s largest wine companies. The original release featured a California Chardonnay, with additional varietals including Rosé, Prosecco, and Pinot Noir added to the lineup in the months following.
“Each wine in this collection is a testament to Dolly’s iconic career and her unwavering dedication to spreading joy and warmth,” the website states.
Dolly often makes promotional videos on the company’s social media pages, raving about the different kind of wines they have to offer.
“Drawing from her rich musical heritage and her ethos of inclusivity, Dolly Wines are crafted to be easy-drinking, light-hearted, and vibrant. Whether you’re hosting a gathering with friends or enjoying a quiet moment at home, these wines are the perfect companion, embodying Dolly’s joyful essence in every sip,” it continues.
In addition to her wine collection, Dolly also co-owns her theme park, Dollywood, and an in dinner-theatre attraction, Dolly Parton’s Stampede.
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Dolly’s New Nashville Hotel Now Open For Booking
The country star’s newest venture, “Dolly Parton’s SongTeller Hotel,” located in Downtown Nashville, is now available for booking!
The hotel officially opens in Spring 2026, and has been described as a “place to celebrate music and artistry.”
Sneak peaks of the hotel reveal Dolly-inspired rooms, breathtaking views of the skyline, and promises guests will have the chance to “experience incredible hospitality, the Dolly way.”
You can check out more details about the SongTeller Hotel here.