Brantley Gilbert is the latest country star to chime in on the Bud Light controversy.
More than two weeks have passed since Anheuser-Busch’s decision to partner with transgender social media influencer Dylan Mulvaney prompted a boycott. On April 1, 2023, Mulvaney shared a video to Instagram announcing the partnership with Bud Light.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month!” Mulvaney captioned the video that showed a custom can made by Bud Light to celebrate Mulvaney’s “first year of womanhood.”
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Kid Rock was the first to share his displeasure with the marketing move.
The musician shared a video to social media on April 3 where he said, “Grandpa is feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible.”
The camera shows several cases of Bud Light stacked on a table as Kid Rock turns around and opens fire on it. He then turns back to the camera and delivers a profanity-laden message to Anheuser-Busch, Bud Light’s parent company. *STRONG LANGUAGE WARNING*
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Travis Tritt, John Rich and Ted Nugent followed suit by calling out the beer company.
Travis Tritt removed all Anheuser-Busch products from his tour’s hospitality rider. John Rich took Bud Light products off of the menu at his Nashville bar, and Ted Nugent called out Bud Light’s parent company during an interview with Newsmax’s “Eric Bolling the Balance.”
The 74-year-old guitarist and outdoorsman addressed the Jack Daniels’ pride campaign alongside Anheuser-Busch saying that the brands are being “disrespectful” their their “core consumer demographic.”
“How can they possibly have a meeting around the table and come to the conclusion that they’re going to piss in the face of the people who pay their salaries?” he said. “This is the epitome of cultural deprivation in an ongoing tsunami of cultural deprivation.”
Brantley Gilbert is the latest country artist to express where he stands on the issue.
While Gilbert hadn’t posted a public statement about the Bud Light boycott online, he made his position clear during a concert over the weekend.
In a video posted to Instagram, someone in the crowd appears to toss a can of Bud Light to Gilbert on stage. Gilbert looks at the can before slamming it onto the stage. As the can explodes, the crowd erupted.
A can of non-Bud Light was thrown to Brantley who tossed it to his drummer and challenged him to “shotgun” it. See the full video below. *LANGUAGE WARNING*