The Ford Motor Company has confirmed in an Instagram post that the 2021 Ford Bronco will finally make its long-awaited debut on Thursday, July 9, 2020.
The Bronco had been originally scheduled to debut in April but due to the coronavirus pandemic it was put on hold. Ford vowed that the Bronco would still debut this year, and a summertime debut on July 9 is now official, but it’s not without controversy. As it turns out, July 9 is also ex-football player, O.J. Simpson’s birthday.
Simpson is famously known for being in a white Ford Bronco as police pursued him for 60 miles down the Los Angeles interstate on June 17, 1994. Millions of people around the nation had just settled in front of their TV screens to watch the New York Knicks take on the Houston Rockets in Game 5 of the NBA Finals. But instead, they were bombarded with Simpson evading the police after being charged with two accounts of murder and became one of the most-watched events in TV history.
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Today in 1994, instead of viewers watching the New York Knicks take on the Houston Rockets in Game 5 of the NBA Finals, another sports figure dominated television in an unforgettable way on that night 26 years ago. O.J. Simpson hopped into a white Ford Bronco, rode down a Los Angeles interstate and sparked one of the most-watched events in TV history. #OJSimpson #WeGotUS #SourceLove #HomeofHipHop (feed: @upnorthtrips)
Mike Levine, who is the Ford North America product communications manager, told the Detroit Free Press.
“We’re going to reveal Bronco just like we said we would on July 9”
He he went on to say that Simpson’s birthdate is “purely coincidental.”
Regardless, fans are excited that this American classic will be returning as it has long been an icon in American SUV culture.
The Bronco, which will be assembled at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year. Ford will offer it in a two-door and four-door version.
World Premiere Spring 2020. pic.twitter.com/Zjf095d3fO
— Ford Motor Company (@Ford) November 1, 2019
Watch the video for more on the 2021 Ford Bronco