A medieval and fantasy theme park named Evermore in Pleasant Grove, Utah is suing Taylor Swift for millions.
On December 11, 2020, Taylor Swift released her ninth studio album, evermore. It became her eighth consecutive album to debut at number one on the Billboard 200, selling over a million copies in the first week. This is impressive for any album, but she didn’t announce evermore until just hours before dropping it.
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Due to the shared name, Evermore Park claims that their website usage went up over 330%, which they say affected their “Google footprint.” The park sent Swift a cease and decease letter at the end of December, but the singer’s team responded, “If anything, your client’s website traffic has actually increased as a result of the release of Ms. Swift’s recent album which, in turn could only serve to enhance your client’s mark.”
Evermore Park’s lawsuit, which seeks millions plus legal fees, states that they have had a trademark on the name since 2015 and Swift’s album and merchandise infringes on the park’s own merchandise designs and album covers for their original soundtracks.
The lawsuit was filed on February 2, 2021 and states that after Swift’s album announcement, guests began asking “whether the Evermore Album was the result of a collaboration between Evermore and Taylor Swift or some other type of relationship.”
Swift’s team released the following statement, according to Pitchfork:
Swift’s team also said that the park’s merchandise includes “small dragon eggs, guild patches, and a small dragon mount,” which is nothing like the merchandise that Swift sells.
Check out Fox 13 News Utah’s coverage of the lawsuit below.