Uncovered in a new report, the reason behind this startling choice is exposed following the release of her first holiday album in almost 20 years.
Amy Grant has been known worldwide for her incredible songwriting skills, beautiful vocals, and rise to the top of contemporary Christian music. In her career, she’s earned six Grammys, and a seemingly endless string of additional award and accolades, but a new report explains why a huge retailer for her music is refusing to carry her latest album.
Entitled, Tennessee Christmas, Grant’s first Christmas album in almost two full decades is set to be a surefire hit – especially since she’s already had every single holiday album certified gold or platinum by the RIAA.
But one of the major Christian retailers that normally would carry an album like this is not allowing her new album on its shelves…and it all boils down to what kind of songs she is singing.
As reported by MusicRow, LifeWay Christian Stores will not carry Amy Grant’s new Tennessee Christmas album “due to its songs not including enough faith-based content”.
Previously, Grant has included many traditional Christian holiday songs on her albums, but Tennessee Christmas includes markedly less traditional songs than her other Christmas albums. Also of note, “Tennessee Christmas” – the album’s self-titled track is a re-release for Grant who originally included it on her very first Christmas album in 1993.
LifeWay’s spokesman confirmed the decision to MusicRow, while Grant’s label has remained silent on the topic.
What do you think about LifeWay’s decision to not carry her new Christmas album?
Watch “White Christmas” from her new album in the video below and let us know what you think in the comments.