Budweiser Is Known For Their Epic Super Bowl Commercials
Over the years, Budweiser has released some of the most memorable Super Bowl commercials. The company has had a few different marketing strategies: patriotic and emotional, funny, and classic commercials featuring its famous Clydesdale horses.
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In 2020, one of Budweiser’s ads took the patriotic route.
In movies, TV shows, and real life, the phrase “typical Americans” is used in many different accents. While we are all raised to be proud Americans, not everyone enjoys or respects our pride.
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But instead of taking it as a negative, Budweiser spun it into a positive for the 2020 Super Bowl commercial, aired during the big game between the Kansas City Chiefs and the San Francisco 49ers.
The Beer Company’s “Typical American” Commercial
The commercial started out by saying, “They call us typical Americans. Maybe because we live typical American lives.”
The ad cut to a firefighter fighting a blazing fire in the forest, and the commercial described him as “a typical American showing off his strength. So typical.”
They also put positive spins on Americans being competitive, touching other people’s things, showing up uninvited, removing clothes in public, yelling, and being loud.
The narrator then says, “Typical Americans. Always celebrating with typical American beer.”
Footage cut to celebrations from the Washington Nationals after winning the World Series and the US Women’s National Soccer team after winning their second consecutive World Cup. Both teams were dumping beer bottles on each other and shaking and spraying them everywhere!
We then saw lots of photos or “typical Americans” – people just like us.
“This year, Budweiser will celebrate the essence of the American spirit by spotlighting ordinary people doing extraordinary things across the nation — a message we believe is incredibly timely,” said Ricardo Marques, VP of Marketing, Core and Value Brands at Anheuser-Busch, of the commercial.
Watch the commercial below.