Budweiser Super Bowl Commercial Spotlights The ‘Typical American’ – Firefighters, Military, & More

Budweiser's "Typical American" Super Bowl Commercial

Budweiser's "Typical American" Super Bowl Commercial (Photo Credit: Budweiser / YouTube)

Budweiser Is Known For Their Epic Super Bowl Commercials

Over the years, Budweiser has released some of the most memorable Super Bowl commercials. The company has had a few different marketing strategies: patriotic and emotional, funny, and classic commercials featuring its famous Clydesdale horses.

RELATED: Every Clydesdale Super Bowl Commercial Since 2000

In 2020, one of Budweiser’s ads took the patriotic route.

Budweiser's Patriotic "Freedom" can wrapping
Budweiser’s Patriotic “Freedom” can wrapping (Photo Credit: Budweiser)

In movies, TV shows, and real life, the phrase “typical Americans” is used in many different accents. While we are all raised to be proud Americans, not everyone enjoys or respects our pride.

RELATED: Clydesdales’ “First Delivery” Super Bowl Commercial Voted Best Of 2025

But instead of taking it as a negative, Budweiser spun it into a positive for the 2020 Super Bowl commercial, aired during the big game between the Kansas City Chiefs and the San Francisco 49ers.

The Beer Company’s “Typical American” Commercial

The commercial started out by saying, “They call us typical Americans. Maybe because we live typical American lives.”

The ad cut to a firefighter fighting a blazing fire in the forest, and the commercial described him as “a typical American showing off his strength. So typical.”

They also put positive spins on Americans being competitive, touching other people’s things, showing up uninvited, removing clothes in public, yelling, and being loud.

The narrator then says, “Typical Americans. Always celebrating with typical American beer.”

Footage cut to celebrations from the Washington Nationals after winning the World Series and the US Women’s National Soccer team after winning their second consecutive World Cup. Both teams were dumping beer bottles on each other and shaking and spraying them everywhere!

United States Women’s National Team is celebrating their second consecutive World Cup victory by spraying Budweiser in the locker room (Photo Credit: Ads of Brands / YouTube)

We then saw lots of photos or “typical Americans” – people just like us.

“This year, Budweiser will celebrate the essence of the American spirit by spotlighting ordinary people doing extraordinary things across the nation — a message we believe is incredibly timely,” said Ricardo Marques, VP of Marketing, Core and Value Brands at Anheuser-Busch, of the commercial.

Budweiser "Typical American" commercial
Budweiser “Typical American” commercial (Photo Credit: Ads of Brands / YouTube)

Watch the commercial below.