Post Malone Brings Out His Acting Skills For Bud Light Comercial
Bud Light is still trying to regain the followers it lost when it featured Dylan Mulvaney, a trans activist, as its main voice in marketing, which initiated a boycott of Bud Light in 2023.
To recover their brand image, they have enlisted one of today’s top comedians, Shane Gillis, along with country music’s new favorite, Post Malone.
Blake Shelton recently shared that Post Malone parties harder than anyone he knows, even saying that “he’s living a stereotypical country song.” This makes him the perfect face for Bud Light.
Bud Light has released multiple teasers hinting that Malone and Gillis will be featured together in a Super Bowl commercial.
The first teaser shows Gillis and Malone approaching Bud Light’s door and asking to be let in. It ends with Post Malone running away from the screen and excitedly kicking his feet. However, this hilarious interaction is just the beginning. Watch below!
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Post Malone And Shane Gillis Act Together In Bud Light Comercial
Post Malone and Shane Gillis appeared together in another Bud Light teaser titled “Driveway.”
The video, posted on YouTube on January 28th, has already garnered over 3 million views.
In the teaser for their Super Bowl commercial, Malone and Shane Gillis are sitting in a suburban driveway with a Bud Light cooler between them. Both of them hold cans of Bud Light, but they do not drink from them.
Gillis turns to Malone and points out a humorous industry standard: beer commercials typically don’t show the actual consumption of alcohol.
While you might see characters opening beers, clinking cans, or bringing them to their lips, the camera always cuts away before they drink.
This approach is due to guidelines from the Beer Institute’s advertising and marketing code, which advises against depicting drinking on screen to prevent the potential promotion of alcohol abuse. Although these are not federal laws in the United States, advertisers follow them as part of industry standards.
Gillis mentions in the video to Malone that they can’t drink on screen.
He says “Hey, you know you’re not actually allowed to drink in a beer commercial?”
Then Malone said, “Since when?”
Gillis responds, “You gotta wait till it’s done.”
Then, the two count down from five until the commercial is over so they can drink their beer. The whole teaser pokes fun at the industry’s standards.
Watch their teaser below.