Kid Rock is joining the fight to save small businesses, and he is encouraging others to do the same.
The genre-fluid musician donated $100,000 to The Barstool Fund, which is organized by Barstool Sports. The organization is a financial relief program that aims to help struggling businesses through the COVID-19 pandemic.
On Monday, Rock used his Twitter account to spread the word about The Barstool Fund. Along with a link to the organization, the rocker also encouraged financially “blessed” individuals to donate. Rock wrote:
“THIS IS THE AMERICA I LOVE! Put me down for 100k. And I only post this in hopes others as blessed as me may be moved to help out.”
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Thus far, the financial relief program has raised almost $18 million. When announcing the program, Barstool’s Dave Portnoy explained The Barstool Fund’s goal in a video.
“Hopefully, we can save as many small businesses as humanly possible,” Portnoy said in the announcement.
Currently, the program has dozens of beneficiaries from all over the nation. For more information on The Barstool Fund, see Rock’s full Twitter post below:
— Kid Rock (@KidRock) January 4, 2021
Businesses who would like to join the program are encouraged to apply at TheBarstoolFund.com/apply.