Male Video Of The Year Winner Announced At 2023 CMT Music Awards

(Top Left) Cole Swindell / YouTube / (Bottom Left) Luke Combs / YouTube / (Top Center) Jelly Roll / YouTube / (Middle Center) Cody Johnson / YouTube / (Bottom Center) Kane Brown / YouTube / (Top Right) Bailey Zimmerman / YouTube / (Bottom Right) MorganWallenVEVO / YouTube

The CMT Music Awards give the power to the fans. Each award is fan-voted, so every winner is chosen by popular vote.

One of the biggest awards fans can vote for is Male Video of the Year. This year’s nominees were:

  • Bailey Zimmerman – “Rock and a Hard Place”
  • Cody Johnson – “Human”
  • Cole Swindell – “She Had Me at Heads Carolina”
  • Jelly Roll – “Son of a Sinner”
  • Kane Brown – “Like I Love Country Music”
  • Luke Combs – “The Kind of Love We Make”
  • Morgan Wallen – “Wasted on You”


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After weeks of voting, fans finally learned who won the Male Video of the Year Award when the CMT Music Awards aired on Sunday (April 2). Are you ready to find out who claimed the trophy?

LeAnn Rimes took to the stage to announce the winning video…”Son of a Sinner” by Jelly Roll!

Since the video for “Son of a Sinner” has 49 million views, it’s no wonder why it won the award for Male Video of the Year. It’s one of the most popular country music videos released in the past year!

Jelly Roll cried as he accepted the trophy from Rimes. “I love you all so much!” he shouted.

…it took me 39 years to walk from over there to right here,” he said. He went on to give an inspirational speech about how you can be whoever you want to be, and do whatever you want to do, no matter what struggles you’ve been through in the past.

Earlier in the night, Jelly Roll also won the awards for Male Breakthrough Video of the Year and CMT Digital-First Performance of the Year.

Congratulations to Jelly Roll and everyone who worked on the music video for “Son of a Sinner.” You can watch his CMT Music Award-winning video below.