Dolly Parton updated her hit “9 to 5” for a Super Bowl commercial directed by La La Land’s Damien Chazelle, and the result is inspirational.
Parton partnered with Squarespace, which provides services to help everyday people take their passions from an after-work dream to a full-time job. Parton’s classic song will be featured in the company’s Super Bowl commercial, but with a twist! The song is now called “5 to 9,” and the new music video promotes the ultimate dream job.
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Additionally, the website launch of Parton’s first signature fragrance, Dolly – A Scent from Above, will coincide with the Squarespace ad. Parton’s trademark scent will debut in the Super Bowl commercial, and deluxe samples of the product will be available on the website for purchase. A sample purchase will also serve as a credit towards a full bottle when inventory is available.
In an interview with ABC News, Parton discussed her decision to participate in the Super Bowl. The star admitted that this year’s advertisement seemed like “perfect” timing.
“I’ve been asked several times to be part of that. It’s always such a big commitment. I’ve always kind of chickened out. I know it’s just a big commitment. If you do good, you do great. If you do bad, you do bad in front of all those people. This seemed like the perfect kind of way to do it.”
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Keep an eye out for Parton’s collaboration with Squarespace on game day! The Super Bowl premieres Sunday, Feb. 7, at 6 pm ET.